Beyond Profit: How CSR Helps Companies Achieve Sustainable Success and Social Impact

Importance of Corporate Social Responsibility (CSR) in India, sustainable success, social impact

In a bustling city, a Corporate believed in the power of giving back to society. They recognized that businesses are responsible for generating profits and contributing positively to the environment and communities where they operate. The corporate implemented eco-friendly practices to reduce waste, conserve energy, and promote recycling. They also focused on social welfare by supporting causes such as education, healthcare, and poverty alleviation. Ethical practices were prioritized, ensuring transparency, fairness, labor laws, safety, diversity, and inclusion. Their initiatives had a far-reaching impact, reducing their carbon footprint, improving lives, and setting a positive example for other companies.

Now, imagine a world where all corporates followed in their footsteps. A world where businesses weren’t solely focused on profits, but on making a difference in the world around them. Wouldn’t that be intriguing?

In India, Corporate Social Responsibility (CSR) has been made mandatory by law. While it is currently a legal obligation for certain companies to undertake CSR activities, it is essential to understand that CSR should not be viewed as a mere regulatory compliance exercise. Instead, companies should embrace it as a strategic approach to addressing social and environmental challenges, as it can bring many benefits in the long run. Even if a company is not mandated by law to undertake CSR activities, integrating CSR into its operations and decision-making processes can help it enhance its reputation, attract and retain talent, mitigate risks, and foster sustainable business practices, which can contribute to long-term success. By taking responsibility for their actions and demonstrating a commitment to social and environmental responsibility, companies can become a force for good and positively impact society and the planet.

In this blog, we will discuss the importance of CSR and why enterprises need to integrate it into their operations.

The Power of Purpose: Why CSR is a Game-Changer for The Corporate’s Brand

Integrating CSR into business operations can bring many benefits to companies.

These benefits include:

  1. Enhanced reputation: CSR can help a company build a positive reputation and enhance its brand image. Customers, investors, and other stakeholders increasingly demand that companies take responsibility for their impact on society and the environment.
  2. Attracting and retaining talent: Employees are attracted to companies that demonstrate a commitment to social and environmental responsibility and are more likely to remain loyal to them.
  3. Mitigating risks: Companies that operate socially and environmentally responsible, are less likely to face legal, regulatory, or reputational risks.
  4. Increased customer loyalty: CSR can lead to increased customer loyalty as customers are more likely to support and continue to do business with companies that are socially responsible.
  5. Employee satisfaction: CSR initiatives can improve employee satisfaction by providing employees with a sense of purpose and making them feel proud to work for a company that is doing good in the world.
  6. Better access to capital: Companies with strong CSR performance may have better access to capital, as investors are increasingly looking to invest in socially responsible companies.
  7. Risk management: CSR can help a company manage its risks by identifying potential social and environmental risks and taking steps to mitigate them.
  8. Innovation: CSR can stimulate innovation by encouraging companies to develop new products and services that address social and environmental challenges, which can in turn create new business opportunities and enhance a company’s reputation and competitiveness in the marketplace.
  9. Fostering sustainable business practices: CSR encourages companies to adopt sustainable business practices that can help reduce waste, conserve energy, and protect natural resources.

Changing the World — One Business at a Time

CSR initiatives can have a profound impact on society and the environment. Companies that embrace CSR can make a positive difference in the world by addressing social issues, protecting natural resources, and creating a better future for all. CSR initiatives can include:

I. Environmental Sustainability

Companies can reduce their carbon footprint, conserve energy, and promote recycling.

II. Social Welfare

Companies can support various social causes, such as education, healthcare, and poverty alleviation.

III. Ethical Business Practices

Companies can ensure that their operations are transparent, fair, and ethical and that they promote diversity and inclusion.

Redefining Enterprise Success by Embracing CSR

The above example of the corporate has shown that they have the power and responsibility to create positive change in society. CSR is not just a philanthropic gesture but a strategic business approach that can drive long-term sustainability and success.

“As the sun set on another day in the city, these corporates continued to lead the way in CSR, inspiring other companies to follow suit. They believed that giving back to society and being responsible corporate citizens could contribute to a better world for everyone. After all, they understood that true success isn’t just measured by profits, but by the positive impact, they create in the world.”

Corporate social responsibility (CSR) is not just a buzzword, but a vital aspect of businesses in today’s world. Beyond mere philanthropy, it reflects a strategic approach toward addressing social and environmental challenges. Companies that embrace CSR understand that they are responsible for generating profits and contributing positively to society.

As consumers and stakeholders become increasingly conscious of social and environmental issues, CSR is no longer an option but a necessity for enterprises. Companies that integrate CSR into their operations and decision-making processes are better positioned to succeed in the long run while making a positive difference in the world. Businesses have the power to be agents of change, and CSR provides a framework for them to contribute towards creating a more sustainable, equitable, and inclusive world. Assuming responsibility for their actions enables enterprises to act as agents of positive change, making a meaningful contribution to society and the environment. So, let us all recognize and embrace the magnitude of corporate social responsibility, and work together towards a brighter and better future for generations to come.

The time to act is NOW

Beyond Profit: How CSR Helps Companies Achieve Sustainable Success and Social Impact was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


6 Ways to Raise Funds for Your NGO

Grants, Corporate Partnership, CSR, Philanthropy, HNI, UHNI, Charity Events, In-kind donations, Government Funding, NGO Funding

Non-Governmental Organizations (NGOs) or Non-Profit Organizations play a vital role in the development of the country, and their success largely depends on the availability of funds. While various sources of funding are available, raising funds for Non-Profits can be challenging. Here, we will discuss some effective ways to raise funds for your Non-Profits in India. From crowdfunding and corporate partnerships to grant writing and events, we will explore different strategies to help your Non-Profits secure the funding it needs to positively impact your community.

Whether you’re a new Nonprofit just starting out or an established organization looking for new funding sources, this blog provides practical and actionable tips to help you achieve your fundraising goals. So, let’s dive in and explore some innovative ways to raise funds for your Nonprofit in India!

1. Grants

Grants are a popular funding option for Nonprofits in India, as they provide financial support without the requirement of repayment. Nonprofits can apply for grants from various sources, including government agencies, foundations, and enterprises that align with the Non-Profit Organization’s mission and objectives. In India, several grant opportunities are available for Nonprofits to explore, ranging from small grants to large-scale funding initiatives. However, the process of securing grants can be competitive and requires a well-planned grant proposal. The grant proposal should outline the organization’s mission, objectives, and strategies, along with a detailed budget and timeline. It should also showcase the Nonprofit’s capacity to effectively manage and implement the project. They should thoroughly research available grants, understand the grant-making organization’s requirements, and tailor their proposals accordingly. Applying for grants can be a time-consuming process, but the potential benefits of securing the funding can be significant for a Non-Profit, enabling them to sustain and scale their programs, reach more people, and create a more significant impact.

2. Corporate Partnerships

Corporate partnerships can be a valuable source of funding and support for Non-Profits in India. Partnering with enterprises can help them access financial resources, volunteers, and other resources that can support their programs and initiatives. To form successful corporate partnerships, Nonprofits should identify corporates that share their mission and values and have a history of supporting similar causes.

Corporate partnerships in India can take various forms, ranging from corporate donations to employee volunteering programs. For instance, many businesses in India have Corporate Social Responsibility (CSR) programs mandated by law, which require them to allocate a percentage of their profits toward social initiatives. These programs offer Non-Profit Organizations the opportunity to receive substantial funding and other forms of support from the corporate sector.

In addition to financial support, corporate partnerships can provide Nonprofits with access to skilled volunteers who can help with various aspects of their work, such as marketing, fundraising, and project management. Nonprofits should be proactive in building and maintaining relationships with corporate partners, by developing strong communication channels and demonstrating the impact of their work. Effective communication and collaboration with corporate partners can help them to build long-term partnerships that can significantly benefit their work and the communities they serve.

3. Philanthropy

Philanthropy or Individual donations can be a significant source of funding for Non-Profits in India. Encouraging High Net-Worth Individuals (HNIs) to donate to their cause can help Non-Profits to generate funds and support from a broad base of donors. One of the most effective ways to encourage individual donations is through online fundraising campaigns and crowdfunding platforms. These platforms provide an easy and convenient way for individuals to donate to their favourite Non-Profits, and allow these Non-profits to reach a wider audience beyond their immediate community.

To maximize fundraising impact, Non-Profit Organizations should develop a donor engagement program that keeps donors like U-HNIs and HNIs informed and involved. This involves regular updates on program progress, and inviting donors to participate in events and volunteer opportunities. Transparency and accountability are crucial, including providing clear information on how donations are used and being responsive to donor feedback. Appreciation gestures like thank-you notes and social media recognition build strong relationships and long-term support. Prioritizing donor engagement and appreciation helps build a sustainable base of individual supporters and achieve fundraising goals.

Ways to raise funds in India 2023

4. Events

Host fundraising events such as galas, auctions, or charity walks to raise funds for your organization. These events can help raise awareness of your organization’s mission and attract new donors.

5. Non-Monetary Donations

Non-monetary donations, also known as in-kind donations, are contributions made to a Nonprofit in the form of goods or services instead of money. Such donations can be a valuable resource for Nonprofits operating in India, particularly those with limited financial resources.

In-kind donations can include anything from office equipment and supplies to professional services such as legal or accounting assistance. They can also include donations of food, clothing, medicine, and other items that can support an organization’s work. Nonprofits can solicit in-kind donations from individuals, corporations, or other organizations, and can use them to supplement their financial resources, reduce their expenses, and enhance the quality of services they provide. By leveraging non-monetary contributions, Non-Profits can expand their reach and impact, and deliver more effective programs to the communities they serve.

6. Government Funding

Apply for government funding opportunities that are available for Nonprofits in India. The Indian government provides various funding programs and schemes to support the work of Nonprofits across the country. The Ministry of Social Justice and Empowerment, for instance, offers several schemes for Nonprofits working in areas such as disability, child welfare, and drug rehabilitation. The National Trust provides funding for organizations working with persons with disabilities, while the National Rural Health Mission offers support working in the healthcare sector. Government funding can provide a significant source of support for Nonprofits, but the application process can be lengthy and competitive. Nonprofits must carefully review each program’s eligibility criteria and application guidelines before submitting their proposals. \

Additionally, Non-Profits must ensure they meet all legal and regulatory requirements to qualify for government funding. Despite these challenges, government funding remains an attractive option for Non-Profits seeking long-term support for their programs and initiatives.

Final Thoughts

Raising funds for a Nonprofit in India requires innovation, persistence, and a strong commitment to the organization’s mission. It is crucial to develop a diversified fundraising strategy that leverages various sources of funding. By leveraging these strategies, Nonprofits can generate the necessary financial resources to positively impact their communities. As the fundraising landscape continues to evolve, they need to stay agile and adaptable to the changing funding environment. With the right approach, Non-Profit Organizations can achieve their fundraising goals and contribute to the betterment of society.

We, at Metta Social, specialize in using technology to drive social impact and help Nonprofits reach their fundraising goals. By leveraging our digital marketing, web development, and mobile app development skills, we can help your organization create compelling campaigns that engage your target audience and inspire them to support your cause. With our assistance, you can increase your online visibility and attract more donors. Our focus on social impact makes us an ideal partner for Nonprofits looking to create meaningful change. Our approach is designed to empower you to confidently achieve your fundraising objectives.

6 Ways to Raise Funds for Your NGO was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


Developing a Strong Brand Identity for NGOs: The Secret to Success

Strong Brand Identity for NGO

Establishing a strong brand identity is particularly challenging for NGOs operating in India. One major challenge is the crowded and highly competitive NGO landscape, with thousands of NGOs operating across the country, making it difficult for a new NGO to stand out and gain visibility. Another baggage that the NGOs carry is the lack of trust and credibility in the sector associated with corruption, mismanagement, and other unethical practices. Additionally, many NGOs face limited resources and funding, making investing in brand development and marketing efforts challenging. Despite these challenges, developing a strong brand identity is crucial for NGOs in India to gain support, build trust, and make a meaningful impact in their communities.

Define the Mission and Values

“A well-defined mission and set of values is the foundation upon which an organization can build a strong and lasting legacy.”

The first step in developing a strong brand identity for an NGO is to define its mission and values. The mission is the purpose or reason why the NGO exists, and its ethics are the guiding principles that shape its activities and decisions. It is essential to communicate the values consistently across all communications and activities. The NGO should gather input from all stakeholders, including board members, staff, volunteers, and beneficiaries. This collaborative process will help to ensure that everyone is aligned and committed to the same goals.

7 Tips for NGOs to Secure Funding in India 2023: Fueling the Force for Good | Mettasocial

Develop a Brand Story

“A compelling brand story is a powerful tool for communicating the mission and values of an NGO. “

The brand story should explain the NGO's history, purpose, and impact and create an emotional connection with the audience. A strong brand story can help the NGO stand out in a crowded marketplace, build trust and plausibility with stakeholders, and attract new supporters.

To develop a brand story, the NGO should focus on its unique value proposition and the impact it has on its beneficiaries. The story should be authentic, transparent, and relevant to the audience. It should also be consistent across all communications channels, including the website, social media, and marketing materials.

Find Your Visual Identity

A strong visual identity is vital to a strong brand identity for an NGO. A visual identity includes a logo, color palette, typography, and other visual elements that help to create a consistent and recognizable image for the NGO. The visual identity should be distinctive, memorable, and in sync with the NGO’s brand story. The logo should be simple, versatile, and easy to recognize. The color palette should be consistent across all communications channels and evoke the NGO’s emotions and morals.

Create Brand Guidelines

Brand guidelines are a set of rules that outline how the brand identity should be used across all communications channels. Brand guidelines typically include guidelines for typography, color usage, imagery, and tone of voice. They are essential for ensuring consistency and coherence across all communications channels. They help to maintain the integrity of the brand identity and ensure that all communications are aligned with the values of the NGO.

Develop a Messaging Strategy

A messaging strategy is a plan for how the NGO will communicate its purpose and impact to its target audience. The messaging strategy should be consistent across all communications channels and should be coherent with the NGO’s brand story and visual identity. It should be clear, concise, and easy to understand. It should also be tailored to the target audience and their needs and interests.

Build Partnerships

Building partnerships with other organizations and individuals can help build authenticity and brand support. Partnerships can help the NGO reach new audiences, expand its impact, and build alliances with like-minded organizations and individuals.

When building partnerships, the NGO should be transparent about its goals and activities and communicate its brand story and visual identity to potential partners.

Engage with Stakeholders

Engaging with stakeholders is crucial for NGOs to establish a strong brand identity. By building connections with supporters, such as donors and volunteers, organizations can increase their chances of achieving their goals. NGOs have various methods to engage with their stakeholders, such as keeping donors informed about the impact of their contributions, inviting them to events or project sites, and updating volunteers regularly.

Moreover, NGOs can also engage with other stakeholders, including community members, by involving them in the project planning and execution process and collecting their feedback. Through these approaches, NGOs can foster a sense of community around their brand, develop stronger relationships, and enhance their credibility. Ultimately, effective stakeholder engagement is an integral part of building a successful NGO that can make a meaningful impact on the world.

Developing a Strong Brand Identity for NGOs: The Secret to Success was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


7 Tips for NGOs to Secure Funding in India 2023: Fueling the Force for Good

7 Strategies for NGOs to Secure Funding in 2023: Fueling the Force for Good

tips for NGOs to secure funds in 2023

In the face of mounting social challenges in India, Non-Governmental Organizations (NGOs) have become indispensable in supporting and uplifting marginalized communities. However, securing funding remains a major challenge for most NGOs. With the changing landscape of funding opportunities and the emergence of new technologies and platforms, it is essential for NGOs to stay updated and adopt effective strategies to secure funding. In this blog, we will provide you with some useful tips and insights that can help NGOs in India get funded in 2023 and beyond.

1. Define your mission and goals clearly

It is essential to have a clear, concise, and well-defined mission and goals for your NGO. This can help potential donors understand your organization’s purpose and how their donations can make a difference. Make sure to communicate your mission and goals effectively through your website, social media, and other communication channels.

2. Develop a strong brand identity

Developing a strong brand identity is crucial for building trust and credibility with potential donors. Create a logo and a website that reflects your organization’s mission and values. Establish a strong social media presence and engage with your audience regularly to build a community around your cause.

3. Build relationships with donors

Focus on building long-term relationships with donors by keeping them updated on your organization’s progress, impact, and future plans. Use personalized communication strategies to connect with donors and show them how their support is making a difference.

4. Develop a fundraising strategy

Develop a comprehensive fundraising strategy that includes a variety of fundraising methods. Explore grant opportunities, corporate partnerships, crowdfunding, and individual donations. Utilize fundraising platforms to reach a wider audience.

ways to raise sustainable funding for NGOs

5. Use technology to your advantage

Create online fundraising campaigns and use social media to reach potential donors. Utilize technology to streamline your donation process and make it easy for donors to give. Leverage analytics to measure the impact of your fundraising campaigns and make data-driven decisions.

6. Showcase your impact

Use case studies, success stories, and data to showcase the impact of your NGO’s work. This can help donors see the real-world impact of their donations and inspire them to give more.

7. Network with other NGOs

Network with other NGOs in your sector to learn from their experiences and collaborate on joint projects. This can help you access new funding opportunities and increase your organization’s visibility.

By following these tips, NGOs in India can increase their chances of getting funded in 2023 and beyond. Remember, fundraising is an ongoing process that requires persistence, innovation, and a commitment to your organization’s mission.

7 Tips for NGOs to Secure Funding in India 2023: Fueling the Force for Good was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


Navigating the Future of Social and Environmental Impact

Social Champions at the Impact Dialog 2023

Metta Social hosted an incredible CSR Impact Leaders Roundtable 2023 on “Transforming pivots for CSR Strategy” in Pune last month

Corporate Social Responsibility (CSR) is the duty of corporates to contribute positively to society through sustainable and ethical practices. The concept has been around for quite some time now. Yet, it has now gained significance due to the increasing recognition of businesses’ impact on society and the environment. Here are a few takeaways and insightful learnings that were discussed during the Impact Dialog by the Social Champions themselves:

Transformation pivots for CSR in 2023 — Value co-creation, scalability in programs and Impact

1. Obligation on CSR Laws

The legal framework surrounding CSR is constantly changing, and businesses are increasingly being held responsible for their effects by new laws and regulations. Companies must disclose their impact, develop sustainability strategies, and address negative effects. However, keeping up with changing laws and regulations can be a challenge, requiring companies to stay informed and adapt their practices to meet new standards and avoid legal consequences.

2. CSR and its Strategies Today

CSR strategies in the current business landscape need to encompass a diverse spectrum of concerns, ranging from climate change and environmental decline to social disparity and human rights. However, aligning business goals with social and environmental objectives is a challenge. Companies will have to balance profitability with sustainability while being transparent and accountable.

Left to Right: Mr. Arun Wakhlu, Ms. Daya Ogale, Mr. Rohit Lodhi, Dr. Ajay Nawale, Mr. Debi Prasad Das, Mr. Milind Jadhav

3. Understanding the Fixed, Transformation, and Disrupt Phases

In the world of CSR, companies go through three phases:

Phase 1: Fixed

In this phase, companies focus on compliance with regulations and industry standards.

Phase 2: Transformation

Companies develop more ambitious CSR strategies in the transformation phase that goes beyond compliance and seeks to create positive social and environmental impact.

Phase 3: Disrupt

We are in this phase where companies innovate and disrupt traditional business models to create sustainable business practices that contribute to society positively.

“Impact data is kind of the glue, which is enabling trust in the ecosystem.”

- Anshoo Gaur

Today, data-driven decision-making creates a social roadmap for enterprises. This can be achieved by collaborating with social enterprises like Metta Social, an impact-driven platform with a team of deeply rooted experts connected with more than 100 social purpose organizations.

4. Strategy Implementation and Communication

Effective implementation of CSR strategies requires clear communication and collaboration across all levels of the organization. Social enterprises can enable strategic programs based on business and impact goals. Also, companies need to involve their employees and help them comprehend the organization’s CSR objectives while ensuring their commitment to achieving them. This can be achieved through training programs, internal communication, and regular performance evaluations.

Join our movement to Connect, Collaborate and drive Social Impact

5. Leveraging Technology and Driving Transparency

Technology has enhanced CSR practices by enabling companies to track and report their social and environmental impact more effectively. This increases transparency and accountability throughout the social impact supply chain. Similarly, NGOs can use technology to create awareness, track progress, and evaluate the outcomes of their projects on beneficiaries.

6. Employee Engagement

Engaging employees is crucial to the success of any CSR strategy. This can be achieved through employee training programs, volunteer opportunities for them, and regular communication.

Left to Right: Ms. Tushara Shankar, Capt Raman Raina, Mr. Sreenivas Narayanan, Ms. Asma Kathiwalla, Mr. Ajay Sathe

7. Volunteering

Volunteering is an effective way for companies to engage and contribute to society positively. By organizing volunteering programs, companies can give back to their communities while fostering a sense of pride and purpose.

8. Impact Assessment and SROI

Measuring the impact of CSR programs is essential to determine their effectiveness and identify areas for improvement. Effective monitoring and evaluation for enterprises weigh as an add-on for the social return on investment (SROI.) They need to measure their programs' social and environmental impact with informed decisions, which aids in the CSR strategies.

9. Collaboration and Co-creation

Collaboration and co-creation are essential for the success of CSR programs. Companies can develop more comprehensive and effective CSR strategies that address their concerns and priorities by working with stakeholders, including customers, suppliers, and local communities.

10. Sustainable Impact with CSR

Social, economic, and environmental sustainability depends on the success of CSR strategies. Companies must develop symbiotic strategies, ensuring that they can contribute positively to society in the long term.

Left to Right: Mr. Iftekhar Pathan, Mr. Neel Unkule, Mr. Krishnan Komandur, Ms. Sherin Ali, Dr. Niraj Mankad
Driving Positive Social Impact with Sustainable Solutions
  • Enterprises must develop sustainable CSR strategies while complying with laws and regulations.
  • Effective communication, technology, employee engagement, stakeholder collaboration, and impact measurement can create positive social and environmental ramifications and drive business success.
  • The right channel will enable enterprises and non-profits alike in building a “Better Tomorrow” through sustainable solutions.
Key Speakers at the Impact Dialog 2023:

Mr. Makarand Jawadekar — Pharma Professional

Mr. Anshoo Gaur — CEO of Ideas to Impacts

Ms. Sherin Ali — Sr. Group Manager of WNS Global Services

Mr. Ajay Sathe — Group Head — Customer Experience & CSR of Bajaj Finserv

Mr. Suresh Komirishetty — CIO of Mercedes-Benz India

Rahul Mullick — Ex-Director of BMGF

Sreenivas Narayanan — Managing Director of ASSIST, Asia

Arun Wakhlu — Chairman of Pragati Foundation

Bharat Wakhlu — Executive Director of FPaCL

Tanuka Bairagi — Senior Director People, APJ&India Site Leader of Nuance Communications

Anupama Kailash Katkar — Chairperson & Chief Operational Excellence of QuickHeal Technology

Asma Kathiwalla — Head CSR & Philanthropy at UBS

Rakesh Makkar — CEO of Bajaj Auto Consumer Finance Ltd

Tushara Shankar — CSR Head of Lupin Limited

Vinod Bidwaik — Group HR Director of AP Globale & Sakal Media Group

Daya Ogale — Head of HR & Site Leader of TomTom

Jayanti Phadke — Head HR — India Subcontinent at Toll Group

Capt Raman Raina — Director of Human Resources APAC at Honeywell

Sudhir Mateti — Head HR of Syntel Telecom — A Division of Arvind Limited

Dr. Niraj Mankad — Assistant Dean, Programs and Co-Chair of FLAME University

Sangram Pawar — CHRO of DataTech Labs

Deepak Ahuja — CoFounder of Sagitech

Dr. Sujata Deshpande — CSR Head of Thermax

Milind Jadhav — Founder of HCMNext

Adhiraj Gadgil — Sr. Director — CSR and CRE of Harbinger Group

Pradeep Bhargava — Chairman of ASAL

Debi Prasad Das — CEO of Potential^Infinity

Sanjay Dalmia — CEO and Founder Trustee of OpenLinks Foundation

Mr. Vishal Naik — CEO of Metta Social

Mr. Iftekhar Pathan — Chief Strategic Impact Partnerships of Metta Social

Mr. Naresh Gour — Chief Operational Officer of Metta Social

Capt Anil Dhanker — Chief Enablement & Growth Officer of Metta Social

Navigating the Future of Social and Environmental Impact was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


“Empowering Change: Using the Power of Cutting-Edge Technologies to Scale Social Impact”​

Scaling social impact is a critical challenge faced by philanthropists and non-profit organizations. While traditional methods have been successful in addressing some social problems, they often struggle to achieve widespread, lasting change. However, with the rapid advancement of technology, there is now a new toolkit for organizations to use in order to scale their impact: cutting-edge technologies.

Cutting-edge technologies are those that are at the forefront of development and have the potential to revolutionize the way we live and work. These technologies include artificial intelligence, blockchain, big data, and the Internet of Things, among others. By using these technologies, organizations can gain access to a wealth of information and insights, allowing them to target their efforts and allocate resources more effectively.

One of the most promising areas where cutting-edge technologies can be used to scale social impact is through the use of artificial intelligence. AI algorithms can help organizations to analyze vast amounts of data and identify patterns, trends, and relationships that were previously hidden. This information can then be used to make more informed decisions and allocate resources more effectively.

For example, an organization working in the field of healthcare can use AI to analyze medical records and identify patients who are at a higher risk of developing a particular condition. By focusing their efforts on these individuals, the organization can have a more significant impact on public health.

Another area where cutting-edge technologies can be used to scale social impact is through the use of blockchain. Blockchain is a secure and transparent digital ledger that allows organizations to track transactions and interactions. This makes it an ideal tool for organizations that need to manage large amounts of sensitive information, such as those working in the field of humanitarian aid.

For example, an organization providing aid to refugees can use blockchain to track the distribution of aid and ensure that it reaches the intended recipients. This not only helps to increase the efficiency and transparency of aid delivery but also helps to build trust among the refugees, who are often skeptical of aid organizations.

In conclusion, cutting-edge technologies have the potential to revolutionize the way organizations approach social impact. By leveraging the power of AI, blockchain, big data, and other technologies, organizations can gain access to valuable information and insights, enabling them to target their efforts and allocate resources more effectively. By doing so, they can increase the scale of their impact and help to make a lasting difference in the world.

There are several technologies that can help to scale social impact, including:

  1. Artificial Intelligence (AI): AI algorithms can be used to analyze vast amounts of data and identify patterns, trends, and relationships that were previously hidden, allowing organizations to make more informed decisions and allocate resources more effectively.
  2. Blockchain: Blockchain is a secure and transparent digital ledger that can be used to track transactions and interactions, making it ideal for organizations that need to manage large amounts of sensitive information.
  3. Big Data: By collecting and analyzing large amounts of data, organizations can gain valuable insights into the problems they are trying to solve and target their efforts more effectively.
  4. Internet of Things (IoT): IoT devices can be used to collect and transmit real-time data, allowing organizations to monitor and respond to changing conditions in real time.
  5. Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies can be used to create immersive and interactive experiences that help to educate, raise awareness, and engage people on social issues.
  6. Drones: Drones can be used to collect aerial data and images, providing organizations with valuable insights into the environment, communities, and populations they are trying to serve.
  7. Mobile Technologies: Mobile technologies, such as smartphones and tablets, can be used to provide access to information, resources, and services in areas that are hard to reach or under-served.

By harnessing the power of these and other technologies, organizations can increase the scale of their impact and help to make a lasting difference in the world.

Team Metta Social

Connect- Collaborate-Converge to Catalyze Impact

“Empowering Change: Using the Power of Cutting-Edge Technologies to Scale Social Impact”​ was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


How the world has changed due to COVID-19

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“During a crisis, change is driven by pain and the austerity that stems from it”

The global pandemic of COVID-19 is creating havoc amongst the worldwide population and has led to enormous changes in the lives of people. With millions of people affected, an enormous disturbance has erupted amidst the existence and survival of mankind. As important it is to accommodate the changes this pandemic brings with itself, it is even more crucial to recognize the silver lining amidst the dark clouds of crisis.

Until today, it is not discernible that this pandemic is not the only hassle that India has faced as a country. To take a step back and reorient our focus towards the adversities that have occurred in the early 1990s, for example, the Mandal agitation, the Bombay riots, and the Latur earthquake, it was evident that the country was in dire need of a better socio-economic model along with a scope of developing more efficient ways of dealing with emergencies. These adversities were responsible for culminating an existential crisis for the major metropolitan cities and left the citizens in absolute shock. The very roots of our education policy that implies new opportunities and avenues for students were shaken to the core and the standards and timelines seemed obscure to most of the youth. The struggle, whether it rose from man-made reasons or natural calamities, insinuated that the country does not have viable economic and administrative units.

The only difference between these past disturbances and the current pandemic situation is the magnitude of people it is affecting regularly. This has led to the genesis of confusion and disparate opinions about the impact it will have in the future. It is indeed important to think about the future, as well as to look for options to facilitate the same. It is important to think about how the social enterprises joined hands for relief work when the plight of the pandemic started worsening. There were investors, both individuals, and clusters of them, who were benevolent towards these causes, along with the staff that volunteers on the basic level, who selflessly worked for people without agonizing about consequences. The preliminary thought about requiring a future fuelled several groups of people to create platforms that are capable of reimagining job roles and livelihoods.

Decoding Reverse Migration:

The subject of reverse migration raises different questions about the decentralization of economic zones and the viability of economic units as per the existing metric system. There are approximately 100 prevailing economic units, which consist of about 35–40 cities and numerous special economic zones (SEZs), and reverse migration has unsettled this baseline, which leads us to re-evaluate the feasibility of channelizing these zones into villages while keeping the social, economic and environmental paradigms intact. However, on a more realistic stance, it is easier to re-center these zones into towns that house a moderate population. In this way, there is an expectation of fulfilling the goals of reimagining livelihoods in an economic model that is re-designed accordingly. The current model of the economy relies on a physical space that ultimately governs the social transformation, and thereby facilitates the migration of people in search of a means to earn their daily bread.

“Life is simple if we can decode it in a manner that is implementable”

In this context, it makes us form an idea about the fundamental requirements for the paradigm shift in developing these areas. The hierarchical breakdown of resources may assist in the establishment of economic expansion, for example, the obvious requirement of essentials such as water, food, electricity, healthcare, education systems, and a skilled workforce. The re-assessment of these amenities leads us to find the glimmer of hope amidst the pain of reverse migration. Every commodity listed above is now being viewed in a different light along with deciphering the fundamental components that make the availability seem simple.

“A lot of people have been realizing that these changes are a must, it is no longer something that we can come back to later, and therefore, there is a need to decode this situation.”

Establishing the New Normal:

With scabs forming over previous wounds of adversities, the youth of today along with the development sector needs to reconsider the options of adopting new solutions for the community. We can define how the work of an individual is a clear definition of oneself, and that the solutions should stem from the job opportunities that can be created for people.

“Based on pay-scales and skillsets, the lower the society values the skillset, the higher the impact of the lockdown on people.”

Consequently, it is the responsibility of social enterprises to minimize the impact of the lockdown or any other crisis that the new normal brings with itself. A migrant, in a broader sense, has now lost the mobility which was essentially driving the growth of the economy. With the relinquishment of this driving force, the incentive must be steered towards more forthcoming avenues, such as the healthcare infrastructure since most of the uncertainty revolves around this criterion.

“This pandemic has taught us to introspect and to believe in the power of change, and also the fact that bringing about that change is our responsibility to those who suffered, to develop more inclusive job profiles.”

The amalgamation of business and charity can aid people to reiterate their way of living, where they can earn as well as receive help, whilst keeping their self-respect intact. With the current scenario in perspective, it cannot be inferred that the migration of people to cities will stop completely, but it does depict a certain amount of restrictions and apprehensions amongst themselves. This should suggest that new opportunities should be carved for people such as they do not lose their skillset, as well as uphold their economic integrity. Undeniably, life happens, but it is eventually about how we realign ourselves to the alterations these events bring with them.

Major organizations have directed their focus towards redefining jobs to workers and providing “cloud social security”, which can lead to the formulation of a more inclusive health insurance or savings plan. Multiple models and collaboration can assist in the development of the same. Unconventional education models, which can often be viewed as divisive in its manner, make the impression of continuous learning only accessible through technology for most people, and this very outlook needs urgent modification. The only hope that we can ascertain is the ability to change in all these standardized models and the faith in redesigning the next decade.

Key impressions:

  1. Breakdown of the concept of re-establishing developmental models.
  2. Adapting to the new standards of safety and living.
  3. Creating a secure environment for developing economic zones.

Written by: Shreya Roy

Metta Social solutions Pvt Ltd

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Donate to the Digital Daana campaign which is a mission to bridge the digital divide in education : (Currently for Indian donors only)

How the world has changed due to COVID-19 was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


Digital Daana

On a mission to enable access to digital education for 1 million children by 2023!

An initiative to enable global Indian Community to help & support underprivileged children in India!

Short story:

Little hands parted the curtains of the small window, quietly sneaking a look at the road and quickly scurried inside. Pia and her brother were trying to find the “corona monster” that has terrorised everyone in their neighbourhood. It was in March when the school had dismissed all of them and advised them to stay at home. The sun was scorching, as Pia walked back home with her brother, thinking about all the questions she had for her teacher. Why does it rain? Who paints the rainbow? Why is the sky blue? How many numbers do we learn? So many questions!

It feels like ages ago since Pia had been to school, studied, or played with her friends in the playground. She still learned her old lessons and wished to read more. She had heard from an aunt nearby that the school can reopen if everyone had a laptop or smartphone. She asked her Baba if they would get one too, even agreed to share it with her brother. To her dismay, Baba had no answer- they could barely make ends meet in these trying times. The “corona monster” had ruined school for her.

The coronavirus pandemic has rendered nearly 16 lakh children from low-income families like Pia, to struggle with the paucity of digital devices to access basic education through online classes. According to a survey conducted by NCERT, Delhi, approximately 27% of students do not have access to smartphones or laptops to attend online classes (Source: NCERT). This digital divide and disruption is causing a nationwide increase in learning deficiencies amongst students, leading to an extensive learning gap.

Together, let’s make an effort to bridge the gap between Pia and her education and donate a laptop/smartphone. Join the Digital Daan Campaign today!

Come, join hands with us as we help you make a difference in the progress and development of this generation.

Donation page: (Currently for Indian donors only)

Written by: Shreya Roy

Metta Social solutions Pvt Ltd

Follow us on Social Media:

Digital Daana:

Metta Social:

Digital Daana was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.


Social media marketing for Special purpose organisations by Vernon Fernandes

Photo by Merakist on Unsplash

“Our world is accessible on one single device now. Currently people are attending office meetings through a mobile, children are attending school on a mobile, we are watching movies on the mobile. Well,now we are even practicing social distancing on the same mobile”

Today Social Media such as Twitter, Facebook and Instagram, have become primary sources of information. With the advent of such platforms in the 21st century, we are not only learning the latest news but also using these vehicles to provide personal and business updates. Now with rapid technological advancements, special purpose organizations with social media channels can easily connect with their target audience and even add a personal touch in their messaging which can be sometimes difficult to deliver through letters and emails.

For Businesses and NGOs, this means leveraging social media to support employees, customers, fundraisers and other stakeholders. The world has become a very small place to live now. We can connect with anyone at any point of the world. Where does your organization stand in this domain? Is your organization using social media? Are you telling the right story online? Let’s answer these questions step by step.

Giving The Right Picture To The Right Audience

Social Media Marketing can help nonprofits narrate their story in a compelling and effective way. It can build awareness for their cause. It helps the world understand what drives their enterprise. This will gain empathy and support for their work, and also help them raise funds with the right communications.

“Charity for water” is an NGO that has been successful in achieving all of this through their social media presence. They have raised almost $370 million dollars since 2006 by simple branding in such a way that people notice. Branding brings money. Even though their designs are basic, but most importantly they have a compelling story to tell. Also, the NGO has used various media vehicles such as television, online marketing, event, fundraising networks etc. so that they attract all kinds of audience.

Let’s talk about the ALS Ice Bucket Challenge. Even though a lot of people were not aware of the purpose behind the challenge, it helped generate over $100 million and grabbed attention from all over the world. This is the power of social media. It creates a ripple effect, and creates a mass appeal.

Where Do We Begin ?

Begin by Setting your goals! Think about what you want to achieve and identify your challenges. But, remember to be practical with your goals. Definite goals and finding out means on how you can achieve them. Also, keep in mind that everything is not possible through mere online presence.

Identify your audience People’s decisions to donate are heavily swayed by how organizations engage with them online. It plates a pivotal role in their decision making. The target audience varies from cause to cause. The target audience of a healthcare NGO will be very different from that of an NGO dealing with education.

Telling the right story. This is one of the most ancient but potent marketing tools for any organization. The audience can be attracted by emotion, thought provoking journey though vivid images and powerful words.

“Organic social media marketing will increase donations. People will start investing in you. It’s highly economical and effective, if viral. Two- way communication is vital since that helps create effective campaigns”

The Building Blocks Of Social Media

The right website A responsive intuitive website with effective storytelling sets the foundation for the best way to garner support from across the internet. It should allow interactions and donations. The website should work on all devices, specially a mobile. A lot of organizations with requisite permissions can even collect donations via their website.

Facebook holds the global hotspot with over 2 billion users. This is the only social media platform used by people of all age groups- elderly, middle aged, young and even the retired. Each platform has its own essence and Vernon recommends that posting on Facebook should be 2–5 times a week.

Youtube is a great platform for creating emotive stories about various projects. The ideal age group to target via youtube is 19–49 years. This vehicle allows organizations to narrate their stories in a better way. The duration of a youtube video should be between 5–20 minutes.

Instagram as a social media platform is more young and vibrant. Dominantly the ideal age group to target via Instagram is under 35 years. Ideally, organizations should post daily on instagram to keep the audience hooked.

Twitter is used by a diverse audience of users from every age group predominantly 25–34 years. This platform is mainly for sharing meaningful updates and announcements. The messaging via twitter should be in a simple fashion with not much flowery language.

Hashtags help converge and connect ideas together and helps bring traffic of like minded donors to your causes quickly. Ideally it helps linking posts across all social media platforms. Also, specific hashtags for your campaigns helps aligning them together.

SEO Organic presence in your sector is very important. Using the right keywords in your website content is vital. Blogging is integral to all your work. Stories should be told in blog format. Local SEO is also necessary to help you get your immediate donors accessible.

Email marketing is the most cost effective channel. Building the right database and reaching out to tell them about your cause is essential. Right vocabulary as well as the right tone should be kept in mind while putting out a message. Try telling the right story with the right words and bring rhythm, rhyme and everything that you can move the recipients.

Storytelling content that works

Emotive images that can be used to narrate a story and hence, NGOs need to invest in photography and videography to bring out the best of their capabilities. Today, almost everyone has an internet connection. Video qualities are improving like ever before. People now prefer to watch videos than read blogs. Hence, documenting work and projects through images and videos is very important. NGOs need to invest in their staff. They are their backbone. The employees should feel at home and with the correct storytelling, even the audience wants to relate to them. Events and fundraisers help a lot. There are a lot of new innovative ways to connect with each other now.

In all it’s the correct engineering of the three Cs- Connect, convey and collaborate. These will help the organizations immensely on this journey of social media. You should always keep in mind that content on the internet is internal, therefore plan and access your content before posting.Social media is a great and a powerful medium to reach out to people, therefore it should be used with discretion and control to create a positive image for your work.

Written by: Yashu Saini

Social media marketing for Special purpose organisations by Vernon Fernandes was originally published in Metta Social on Medium, where people are continuing the conversation by highlighting and responding to this story.